Saturday, November 19, 2011

My last magazine

, originally uploaded by gugs.

I don't know about you, but since the introduction of the iPad, a huge revolution has taken place and I fundamentally changed my behavior. I don't buy magazines anymore, I mean paper magazines. The last one I am interested in and I CANNOT get electronically is Le Chasseur d'Images, a French photography magazine. All the rest I get electronically on my iPad, Popular Photography, Newspapers, Capital (French), Wired, iCreate, and many others via Zinio.
So far, so good. BUT, if you think of it and extrapolate on recent data, 180.000 more people read the NYT on the iPad a few days after the introduction of the Newsstand app, you can conclude that whole industries will just disappear in a matter of years. This will be a disastrous move on top of what is probably becoming the worst economical crisis in history. Worldwide, hundreds of thousands if not millions of people might lose their job just because of this paradigm shift. I am convinced, that on relatively short term, there will be no need anymore for the printing industry, the press shops, the book shops, the distribution, warehouses and transportation industry active on this market. Their market will shrink and will just vanish because their cost will become unaffordable. Just like videoshops are just disappearing slowly. Another strange paradigm shift nobody is talking about is the change in the financial model. Until now, when I bought a French magazine, all the money went to local people, and supported local jobs in the chain. When I do the same eletronically, more than half the money goes to US companies !!! And almost doesn't create any job at all.
Food for thought.