Surprise your customers

IMG_0097, originally uploaded by gugs.

A special experience in one of the best restaurants in the world. During a visit to "Troisgros", among the top 50 gastronomy locations in the world, the waiter overheard a discussion about Apple, using iPads...  One of the people at our table didn't like cheese and asked if he could get a replacement. This was the result, a wonderful combination of caramel, light cheese, apple. The lesson learned: if you want to make an impression and increase your customer experience, having your customers talking about it (recommend you as a supplier), surprise them, by listening to their needs and giving them added value they don't expect. This might seem evident, but so true.